The Aloha Fund.
Preventive primary care should not be a luxury. This is how we make sure it isn't.
Big Island WellCare reserves ten percent of our total membership capacity for community members at a reduced rate. The Aloha Fund tier is $89 per month, with the enrollment fee waived. No income documentation is required. No financial statements. Only honest self-attestation that this rate matters to your ability to participate.
The Aloha Fund exists because we believe two things at once: this practice has to be financially sustainable to survive, and good primary care has to be accessible to people who would benefit from it. The Aloha Fund is how those two truths coexist.
How it works.
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You apply through a simple form. We ask one question: does paying the standard rate make membership genuinely difficult for you and your household? Your answer is honest self-attestation. We do not verify income or ask for documentation.
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If a spot is available, you are enrolled at $89 per month with the enrollment fee waived. You receive everything a standard member receives — the same visits, the same access to Dr. King, the same care.
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Aloha Fund membership renews annually. Each year, we have a brief conversation to confirm your situation. If your circumstances change and you would like to move to standard membership, we welcome that.
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If our Aloha Fund capacity is full when you apply, you are placed on a waitlist and notified when a spot opens.
How it is funded.
The Aloha Fund is funded two ways. First, by the practice itself — we have built the cost of these reserved spots into our standard pricing, so every paying member is already contributing. Second, by voluntary contributions from members who wish to sponsor additional access. Members who contribute can choose to be acknowledged or remain anonymous. No member is ever pressured to contribute.
Why this matters to us.
Direct Primary Care is sometimes framed as a model for people who can afford to opt out of the conventional system. We reject that framing. The conventional system is failing many of the people who can least afford to opt out — people working multiple jobs, people caring for aging parents, people raising children on fixed incomes.
We will not pretend the Aloha Fund solves healthcare inequality on the Big Island. It does not. But it does mean that a meaningful portion of our membership reflects the actual community we serve, not only the people who can comfortably write a check. That matters to us.
Applying.
If the Aloha Fund tier would make membership possible for you, please book a discovery call. We will walk you through the application together. There is no shame in asking, and we will treat your situation with the same care we treat every member's.